RushTok Playbook for Chapters

What RushTok Means for Your Chapter

RushTok has evolved from a few viral recruitment videos into a commercialized, high-pressure, always-on spotlight for sorority and fraternity recruitment. You cannot opt out, but you can:

• Protect your chapter from rule violations and PR crises
• Preserve member mental health
• Use social media as a tool instead of a threat

This playbook turns the realities you’re seeing on TikTok into a concrete strategy your chapter can implement before, during, and after recruitment.

1. Pre-Recruitment: Set the Ground Rules

A. Chapter-Wide Social Media Policy (2+ Weeks Before Rush)

Hold a mandatory meeting and follow it with written guidelines. Every member signs an acknowledgment.

Core rules to include:

• Timing:
• From [X date] to [Y date], no member posts recruitment-related content on personal accounts.
• Content bans during formal recruitment:
• No identifying PNMs (names, faces, usernames, screenshots)
• No mention of:
• Specific rounds
• Conversation topics with PNMs
• Who was invited back / cut
• Internal voting, scoring, or recruitment strategies
• No filming in:
• Chapter meetings
• Work week practices
• Preference or ritual-adjacent spaces
• Platforms covered: TikTok, Instagram, Snapchat, BeReal, YouTube, VSCO, and any emerging platform.

Sample policy language:

During formal recruitment week, members may not post any content that identifies PNMs, reveals recruitment activities, or references specific rounds, conversations, or invitation decisions on any platform.

B. Nationals and Campus Alignment

• Pull your national organization’s social media policy and your Panhellenic/IFC recruitment rules.
• Highlight:
• Posting blackouts